Jon Clark

[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”no” min_height=”” hover_type=”none” link=””][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]The mechanics of providing gated content are straightforward, if not tedious, if you are a web developer. Post the content, build and associate a form, and send the captured data for processing. Until now, if you are not a web developer this can be a daunting task.

Gating is the practice of requiring site visitors to fill out a brief form prior to gaining access to content on a website. Most companies’ sites provide a lot of ungated content. As a site visitor progresses from ‘casual browser’ to ‘specific investigator,’ companies typically wish to nurture the most qualified visitors as early stage prospects. This is typically done via a short contact info form acting as the gate to access premium content. Obviously, asking for a name and an email address will reduce the number of people who will read the content. This is an acceptable tradeoff for more specifically interested early-stage leads. Depending on the value of the content provided, this first step can go a long way toward kick-starting a mutually beneficial dialog.

Mobular Resource Center is a web document management solution with built-in gating. Upload, schedule, publish and retire PDF documents to a page or pages on your website via the Resource Center web component. Gating can be added to individual documents, groups, or all documents. Choose from one of our pre-built gating forms and send the data to your CRM via Zapier™ or simply route the data to your email. For HubSpot forms users we provide direct integration via an embed code. Web developers benefit from Resource Center in the time savings, structure and control offered by Resource Center. The rest of us (not developers) are now able to rapidly build, deploy and manage document-based pages that help site visitors find the information they seek and maybe even start a conversation.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]